Arc Worldwide
Fall 2022 - Present / Account Executive
Eicoff
Fall 2021 - Fall 2022 / Assistant Account Executive
Last Fall, I made the transition to go back to the agency-side of work! I was excited to enter back into the “hustle-and-bustle” of agency life and work with a variety of clients! Eicoff is an Ogilvy performance agency that sparks growth for diverse brands across the landscapes of TV, digital & audio. Driven by the latest in data technology, our agency brings greater clarity, optimization & sales to our clients’ marketing investments.
As an AAE, I manage day-to-day communication for my various clients, partner with our creative & media teams to execute new or updated ad campaigns, support client growth (including, but not limited to, sharing consumer insights, industry updates & competitor research), handle client budgets & talent renegotiations, update weekly internal & client status reports and lead weekly status calls for both client & internal teams. During my first year at Eicoff, I have worked on a total of four clients, ranging from small accounts to a Fortune Global 500 company.
Aside from my everyday work, I try to be as involved with my fellow “Eicoffers” as possible! Thus far, I have volunteered my time on our annual “Off The Streets Club” fundraising committee, represented the agency by participating in the JP Morgan Corporate 5K & collaborated virtually with children in their Spark mentorship program.
Mother McAuley Liberal Arts High School
Fall 2020 - Fall 2021 / Digital Content Specialist
After 5 short months, my skills were able to speak for themselves and I was brought on full-time as McAuley’s very first Digital Content Specialist! In this role, I have grown tremendously and have proven to be a reliable asset to my team. Although I started on a Communications & Marketing team of three, over a few months it has become a team of one — and I haven’t even been working for a full year yet. I took over duties of our Director of Marketing & Communications & Digital Content Manager, while still continuing my duties as Digital Content Specialist. With my “can do” attitude, I knew we couldn’t miss a beat, even with so much change happening in my department.
Every day, I engage with 28,000 alumnae, 6,000 prospective students & 900 current students, plus their families on our 5 official social media accounts including Facebook, Instagram, Twitter, YouTube & LinkedIn. In just 5 months, I increased our social media engagement by 99% & ~209.3K impressions. In addition, I established McAuley’s TikTok account and gained over 100 followers in under one month! Some other projects I am working on are a full rebrand of the school’s website, creating Out-of-Home ads to ensure brand & mission unification and writing copy & creating eye-catching visuals for newsletters, social media content, press releases & email blasts.
In February 2021, we took an annual fundraising event, Celebration, that was typically held under one roof with about 300 guests to a digital stage that left us with over 3,000 guests from all around the world in attendance. After compiling a 1-hour live stream fundraiser solely made from digital content I created, we surpassed our fundraising goal towards student scholarship & tuition assistance and had the most successful Celebration in McAuley history.
Summer 2020 - Fall 2020 / Independent Contractor
Despite graduating during a global pandemic, I was welcomed back to my old high school to help overcome the many obstacles of COVID-19. After joining Mother McAuley’s Institutional Advancement team, I immediately sprang into action to aid in making the adjustment to the virtual world a smoother one for the faculty, staff and students.
Since joining the team this past June, I have completely revamped our Admissions Page to allow prospective Jr. High students to still have the ability to have a deeper look at McAuley’s culture, independently covered major school events and fundraising efforts onto our Facebook, Twitter, Instagram and YouTube, produced a variety of marketing videos to fill the void of removed in-person events & helped the school reach triple its fundraising goal during this year’s Mercy Day of Giving.
Energy BBDO
Summer 2019 / Global Operations Intern
In Summer 2019, I had the honor of calling Chicago's very own Michigan Avenue home. Serving as the only Global Operations Intern for Energy BBDO, I learned many valuable lessons on client communication and organization while working with my client, Mars Inc. I learned every facet of what goes behind a successful marketing campaign and the work behind its flawless execution. You can find examples of the writing and creative work I took part included in the photo gallery below
The first is an Instagram takeover each intern team was assigned to manage and create content for a specific Energy BBDO-inspired theme. Being the only intern with a public relations background, I immediately took the reins with pitching content ideas, gathering the materials and writing copy. The finished posts were published on Energy BBDO's verified Instagram account.
Next, you will see works from my intern team's winning campaign that we presented to the CEO, leadership team, fellow Energy BBDO staff and our client from ABC’s Shark Tank. Although I served on the account team, I had to take on the role of copywriter when our original copywriter member had to step down from the position. I created fun captions and ideas for our creative strategies in addition to my other responsibilities. Also, I utilized my digital media background to create a compelling video that followed our style guide and gave a fun visual appeal to our audience to further capture the essence of our strategy.
Marquette Mentors
Fall & Spring 2019 - Fall & Spring 2020 / Marketing Intern
After serving as a mentee in Marquette Mentors my sophomore year of college, I was offered an internship position due to my eagerness to stay involved in the program. Over the next two years, I accelerated the communication & marketing initiatives for this nationally-recognized initiative, enhancing the experience of over 300 student mentees and alumni mentors. My writing is heavily relied upon for our monthly e-newsletters and email communications. Through this experience, I’ve learned the importance of researching the details of an event, as well as interviewing participants for follow-up information to create a well-rounded, to-the-point summary about any recent job updates or upcoming events.
For the 2019-20 Program Finale, I was asked to create a video in dedication to this year’s program that was cut short due to COVID-19. Knowing my experience with video editing, my boss knew I was the right person for the job. Following Marquette University’s style guide and orchestrating the many photos my boss passed over to me, I was able to create two videos, one including some bonus clips, to be celebrated as one last “hoorah” over a group video call of 150 alumni mentors, student mentees, campus partners and mentee alumni from 25 states. You can view the main video below!
Hinsdale Humane Society
Summer 2018 / Marketing & Special Events Intern
For my very first internship, I was honored to be selected to work at the very place I adopted my current family dog, Mac, and where I hope to adopt my own dog in the future. As someone who enjoys volunteering and grew up with the desire to work with shelter animals, this internship was a match made in heaven.
During my time at a non-profit, I was exposed to several different writing experiences. From emailing photographers and journalists to cover the annual Run/Walk 5K to writing and proof-reading multiple articles to be used in the Summer 2018 newsletter and officially published on Patch.com, this was a great learning experience for me as only a sophomore in college who had no prior exposure to these various writing formats.
My favorite part was introducing the HHS team to the benefits of social media. I educated the team of older men and women on how to maximize the free use of social media to engage with their target audiences and achieve their main objective to increase the adoption rate. Through my independent research, the HHS Instagram & Facebook pages are now some of my favorite accounts to follow!
